Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 4: Paid Search

Paid Search Management Tool Usage CHART 28

N = 34

15%

I don’t know

38%

Yes

47%

No

Do you use a third-party paid search management tool to manage your campaigns? (i.e., You don’t run your campaigns directly from Google Ads or Microsoft Advertising)

Insight: Usage of a third-party paid search management tool to augment Google Ads or Microsoft Advertising has fallen slightly to 38 percent from 44 percent in the previous study.

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