Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 3: Social Media

Primary Purpose of Social Ads CHART 20

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Other purpose

3%

To drive traffic to retail locations

3%

9%

To engage prospects

18%

To make a direct sale

46%

To increase brand awareness

To generate leads

21%

What is the primary purpose of your social media advertising campaigns?

Insight: The highest ranked purpose of social media ads is to increase brand awareness, affirming the conventional wisdom that social ads are well-suited to brand building.

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