Response Rate Report 2024

ANA Response Rate Report 2023

Introduction: Data Excellence and Privacy Practice

Organizations are increasingly becoming data led. Studies have shown that companies which have developed a comprehensive data strategy and analytics capability grow at a rate higher than companies which have not. It is essential to develop a deeper understanding of how to implement data excellence, with consumer privacy always at the forefront, to drive sustainable growth for the long term. The ANA Data Excellence and Privacy Practice helps members build their personal and organiza tional acumen and capabilities to become a data-inspired marketing force. The Practice helps all members increase their knowledge by providing tools and resources as well as in-person and virtual forums.

Members can highlight case studies, exchange information and experiences, and hear from industry experts who provide the approaches and techniques that help marketers in their data journey. From leadership initiatives, conferences, and hands-on training to case studies, webinars, and face-to-face networking opportunities, the ANA’s Data Excellence and Privacy Practice educates and provides resources to navigate changes and harness opportunities spurred by data in the marketing ecosystem. The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting and powering marketing impact.

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