Response Rate Report 2024

ANA Response Rate Report 2023 Chapter 2: Email

Primary Purpose of Email to Prospect Lists CHART 16

N = 34

Other

3%

15%

To increase brand awareness

41%

To engage potential customers

41%

To generate revenue

What is the primary purpose of your email campaigns to prospect lists?

Insight: When sending email to prospect lists, there is equal priority on engagement and revenue generation.

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