styles: auditory, visual, and kinesthetic. You cannot create an immersive experience without creating multiple entry points to the experience.We also changed the format.Each speaker has 15 minutes to speak, 6 minutes for demonstration (which could be integrated throughout the presentation), and 7 minutes for Q&A, creating a sense of urgency, since students fear that they will not be able to have their question answered. Afterwards, there are 20 minutes for introverted students to ask questions after everyone else has returned to class.We have now gained students’ attention and maintain it for the duration of each presentation. These changes have resulted in an increase of internship, job shadowing, and job offers for our students. Listening is needed for designing rich and immersive experiences. By thoughtfully observing and providing your undivided attention to potential participants, you can capture the reality and sentiments of the audience’s world. Listening helps you gain insight, understanding, perspective, and context. Once your audience senses your interest in adding value, you can create a bond that will enable them to hear your unique perspective. Your audience’s trust and attention, along with the information that you get from being
attentive and fulfilling their emotional needs, provide the essential elements needed to start creating immersive experience.Through these experiences, we help people accept alternate realities, helping them deviate from the norm, while conceptualizing the idea. These unique experiences help flip the traditional model from control to influence. Deliver a multilayered experience that creates some kind of value in exchange for their time. Storytelling: Engaging your audience (clean, clear and concise) The greatest idea in the world means nothing if you can’t get it to resonate with people. Be new, innovative, but leave points where the audience can use their preexisting knowledge and relate to it. Constructing a story that is clean, clear and concise improves the likelihood that it will spread. Play on naturally occurring triggers, removing the guesswork. Trigger emotion, because the most important part of a story is the feeling that it gives you, so that people remember the story and share it. This sets the stage for collaboration and ownership. Creating a movement is about knowing your story and powerfully communicating your values. We construct counter-narratives to bridge the gap between the community and the public education system. This transforms
our volunteers into brand ambassadors. Each speaker leaves with a new perspective of at- risk youth. When people feel emotionally connected and help us achieve our goals through storytelling, authenticity, and establishing a personal connection, they then become a part of our story, and they feel compelled to spread the story. Create clear social incentives and compelling benefits. Stakeholders don’t act on abstract ideas. To motivate people to share, create something that people will want to talk about and that will increase their social capital. When great ideas fail to sustain their momentum, it’s most likely due to their lack of subtle reminders. These reminders serve as a nudge that increases the sharing of ideas during periods of downtime. Does sharing your idea/event/ movement make the sharer appear more interesting? Terrance DeShaun Smith is dedicated to developing community programs that guide and mentor today’s youth. Terrance has been especially impactful in minimizing high school dropout rates and cultivating positive expressions of manhood in young boys. He is also the founder of Pop Up Mobile, which hosts community “pop up events” that promote economic development in dormant areas. www.maef.net/our- work/programs/eeop
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