The Future of the Sector The future of the nonprofit, or social, sector may arise through a bit of blurring the lines. We have traditionally seen nonprofits as donor-based, and for-profits as business. I’d like to see those worlds come together. This is why I think “business as mission” is a vital concept. This moves beyond nonprofit or for profit and instead focuses on how a business can be “for people” from beginning to end. That includes the way that business conducts itself in every aspect of the business from the lowest to highest level. Even more, it involves that business creating solutions. For example, at The Well, we can help make a difference from the ground to the grounds, from the seed to the cup. This process begins with where and how we buy our coffee beans and continues all the way through how we direct the profits made on the cup of coffee those beans produced. Leading with Passion for Mission Lead your organization.You need buy-in from everyone who’s part of your organization, so everyone must understand that this is social or missional.They can’t be seeking something for self. You must create a culture of service, a culture of giving. This must be modeled by the leadership of the business.

Rob Touchstone is co-founder of The Well Coffeehouse and planter of the WELL HOUSE community, serving in the lead teaching and pastoral role. He is also an adjunct professor and Director of Missional Entrepreneurship at Lipscomb University.

Servant leaders do not set themselves up as dictators, but as servants empowering others. This requires sacrifice and vision. It is the sacrifice of living for something beyond self and the vision to see that it’s worth it, even when it doesn’t feel like it.

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