Nonprofit Performance 360 Magazine Vol 5 No 1

Editor’s Corner

Social Media Issue This issue of Nonprofit Performance 360 Magazine is about social media. Yes, most of us do social media; however, is it beneficial to the organization or does our social media presence cause problems? The brand image of the organization we lead is represented by everyone in the organization. In the news, we continually see reports about employees of well-established companies (I’m particularly thinking about the airlines now) who have committed “brand slaughter” and damaged the brand of the company. Our presence on social media can be beneficial, or it can damage our nonprofit’s brand image and cut off potential support that is needed for the organization to thrive. The articles in this issue point to best practices in setting up and managing social media. We mostly post announcements about events, and ask for donations and volunteers, but do we engage our followers in meaningful conversations about values, principles and, especially, the impact of our work in the communities we serve? This magazine is in its fifth year of presenting relevant themes for nonprofit leaders to read and to grow their skills. We have articles with the how-to perspective, and we also have articles sharing success stories. Many people learn more from one type of story or the other, and some like both. Let us hear from you about potential authors for future issues. eMail us at support@synervisionleadership.org, and we can start a conversation. You can also follow us on social media and give us feedback on our social media presence. We learn together and continue to learn. Lifelong learning is my goal. What’s your goal?

Hugh Ballou