LeadForward Vol.1 No. 1

Marketing

Interview a volunteer using Zoom, clip it, and share it Don’t overthink it—just post. Every story you tell is a seed planted. Over time, they grow into trust, support, and investment. Guerrilla Rule #4: Turn Physical Spaces into Messaging Moments You don’t need billboards. You need surprise and relevance. T ry this: Sidewalk chalk art with a short call-to-action Pop-up donation stations at community events Postcard drops in high-traffic neighborhoods Murals or stickers that feature QR codes linked to your cause It’s not about big budgets. It’s about being unforgettable in places people least expect. G uerrilla Rule #5: Make Your Message Movable In every campaign, ask: How can this be shared in 10 seconds or less? Create “grab-and-go” content: One-liner mission mantras (“Hope is a human right.”) Short, punchy videos (under 45 seconds) Challenge hashtags (#MyWhyForGiving) Downloadable “badges” for donor profiles or social media bios These make it easier for your supporters to spread the message on your behalf. The easier it is to share, the further it will go. Guerrilla Rule #6 : Be a Voice, Not a Vague Cause Purpose-driven organizations win not by shouting louder, but by speaking clearly and truthfully. Define your voice: Are you bold and justice-driven? Gentle and story-focused? Strategic and forward-thinking? Whatever it is—own it. Let it echo in every blog post, podcast, social media caption, and call to action. People follow voices that feel real, not rehearsed.

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