International Marketing Practices

Chapter Questions

1. Who is your target international customer? 2. List five reasons why your international customers should purchase your product over others in the market. 3. Identify three methods to communicate with your target international customer. 4. Draft an advertisement for your company for a foreign market. 5. Where is information available on your international market and customer? 6. What will be your promotional message for your international customer? 7. How will you physically get your product to your international market? 8. How will you calculate the price of your product? 9. Develop a “Total Product Diagram” for your company/product. Acknowledgment This chapter is based in part on work published in Espinoza, O.; Smith, R. 2015. Business Management Practices for Small to Medium Sized Forest Products Firms. Blacksburg, VA: Virginia Polytechnic Institute and State University. 142 p. [106].

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