International Marketing Practices

Appendix D: Trade Shows To execute promotional strategies appropriately, you should explore domestic and international trade shows that provide opportunities to foster relationships and gauge the market, specifically looking for shows that fit your target market and demographics. A list of potential shows to explore is listed below; additional resources can be found via applicable forest products industry associations as well as other institutions. After determining an appropriate trade show to attend, you should set goals, locate funding, determine booth location, select and train staff, plan a positive attendee experience, leverage social media, collect contact information, and follow up on potential leads. To delve further into trade show importance and execution strategy, please revisit Chapter 2.

Trade Show

Country

Website

http://www.wsed.at/en/programme/euro pean-pellet-conference/

European Pellet Conference

Austria

TECHNOMebel Exhibition ABCFP Forestry Conference Canadian Woodlands Forum Spring/Fall Meeting(s) COFI-Council of Forest Industries Annual Convention Decorative Hardwoods Association Spring Conference Global Softwood Log & Lumber Conference Montreal Wood Convention Optisaw Mill Optimization & Automation Forum Optisaw West Truck Loggers Association Annual Convention and Trade Show Wood Design & Construction Solutions Conference Woodworking Machinery and Supply Conference & Expo

Bulgaria Canada

http://www.technomebel.bg/

https://abcfp.ca/WEB/ABCFPConference

Canada

http://cwfcof.org/events/

Canada

http://www.cofi.org/

Canada

https://www.decorativehardwoods.org/

Canada

http://www.woodmarkets.com/

Canada

http://montrealwoodconvention.com/en

Canada

http://www.optisaw.com/

Canada

https://www.tla.ca/convention/

Canada

https://www.woodinnovatesbc.ca/

Canada

www.WMSCanada.ca

Expocorma

Chile

http://www.expocorma.cl/

http://www.a1shows.com/wood-south- china http://www.bvv.cz/en/wood-tec/

Wood South China

China

WOOD-TEC International Fair for Wood and Furniture Industry

Czech Republic Estonia

Woodtec

http://www.fair.ee/instrutec/

https://meidanviikonloppu.messukeskus.c om/?lang=en/

Forest Fair Helsinki

Finland

Interzum

Germany https://www.interzum.com/

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