Breakfast at the Addys

Mike Weber | Judge Mike Weber is an award-winning writer, producer, director, and voice talent. For 17 years he was a top-rated morning radio personality and talk show host on stations from coast to coast. In 1986 he started Tampa Bay based CMR Studios, a broadcast and integrated media production company, which has been consistently recognized for creative excellence. Their work ranges from television and radio commercials to feature films and media-rich websites. With extensive writing, creative and art direction background Mike has judged "around 150" local and District ADDY competitions nationwide as well as the US Film and Video Festival, Crystal Reel, Golden Palm, International Academy of the Visual Arts and PMA international competitions. Past president of the Pinellas Suncoast Ad Fed he is co- founder of AAF Tampa Bay and the Caribbean Ad Fed. He is an AAF Silver Medal winner and 4th District Gold Medal recipient. Mike was 4th District Governor and served on the AAF National Executive Committee as Eastern Region Chair. Mike is Past National Chair of the American Advertising Awards, and has been a local chair ten times, 4TH District ADDY Chair nine times. He served on the AAF National ADDY committee for 17 years. In that time he contributed to much of the structure of the competition. He is most proud that an original design concept of his, the “Star A”, was adopted as the logo and national trophy for the ADDY Awards in 1997.

Courtney Herda | Judge Courtney Herda, Founder and CEO of Smarter Searches, is a digital marketing expert and search engine optimization (SEO) guru based in Knoxville, Tennessee. With a genuine understanding of how people utilize the power of search and interact online, Courtney grew Smarter Searches rapidly from the ground up. Adept at creating successful, customized online marketing strategies to grow businesses of all sizes and improve their online presence, she has 15 years of experience in the digital marketing space. With a laser-sharp focus on developing creative, groundbreaking strategies to unite the search process, user experience, and customer engagement process, Courtney has earned numerous prestigious accolades she was recently inducted into the Greater Knoxville Business Journal’s 40 Under 40, and was recognized as one of the only women to earn the Pinnacle Award for “Young Entrepreneur of the Year.” Earlier in her career, Courtney served as the search engine marketing manager at media company, E.W. Scripps and for financial talk radio host and TV personality Dave Ramsey. Today, Courtney also teaches Digital Marketing Strategy at the University of Tennessee, a course that educates future marketers about how to utilize various media platforms to promote customer engagement, enhance a traditional marketing mix, and measure effectiveness.

Chris Sculles | Judge Chris is the President and Chief Creative Officer of the McGuffin Creative Group, a marketing and advertising agency with capabilities including digital, tactual and experiential executions. McGuffin predominantly works with clients in the professional services industry, ranging from Fortune 500 companies to fledgling startups, and we value the unique excitement and renewed energy each challenge brings. “ I’m most proud to have founded and helped build a sustainable, enjoyable and infectious creative company that is now more than 14 years old. I believe that great people are infectious, that they influence and motivate the people around them to be great. The same ideology holds true for great creative teams—they inspire revolutions. I also believe that the best creatives are problem solvers. They are people who view challenges from completely new perspectives, skewed from the normal point of view. They ask the right questions and create answers and approaches that are new to the world.