Brand Guidelines

L O G O

PRIMARY LOGO

The primary logo is the foundation of the brand’s identity. We chose a minimal design to communicate the ripple effect the Foundation strives to achieve through its strategic investments. By using a serif font, the logo is clean, confident and professional. The colors used represent a full color gamut, suggesting the wide range of connections and collaborations that the Cranwell Family Foundation seeks to create.

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CRANWELL FAMILY FOUNDATION