BCAcademicCatalog2016

thing”. This course not only examines these issues and challenges, but goes on to help the student develop the actual capacities need to make ethical judgments in public settings, as well as create an ethical and accountable environment in public organizations. Elective EBE 4213 Strategic Internet Marketing In this course, students will have the opportunity to apply their entrepreneurial education and experience to a very practical, hands-on project. The student will research the market for the product or service; prepare marketing, sales, development and operations plans; and make financial projections. Students will explore the skills and strategies necessary for effective marketing via electronic media. Writing a business plan requires you to ask tough questions about the nature of the business. What is the need for your product or service? What are the benefits? What is the target market and how will you penetrate it? What is your sustainable competitive advantage? How will you develop and produce the product or service? What management team is required? What are the risks of the venture and what can you do to mitigate them? What are the financial implications of the plan? What resources, including funding, are required? The most effective way to understand the entrepreneurial process is to take a hands-on approach. In this course students are expected to interact with the business community, be able to work effectively in teams, and be active participants in classroom discussions. Students will also be able to identify and evaluate various resources available for funding small businesses. Required MGT 4233 Leadership and Change Management Organizations are evolving daily. This course focuses on a methodical, rational analysis of how leaders drive and mange change initiatives. It begins with an analysis and diagnosis of the organization, the role of the change agent, defining the problem, preparing and work- ing with the personnel/ teams to achieve the optimal change, and finally it concludes in the evaluation of the change. Leadership principles, individual assessment of leadership strengths, and relationship management are explored in terms of how they serve the role of the change agent. Elective EBE 4243 New Ventures for the Entrepreneur This course is a practical guide to understanding new ventures, providing students with ex- posure to every crucial aspect of the entrepreneurship experience. Students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. Useful models and frameworks, complemented by practical advice and guidelines, provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face. Elective EBE 4253 Entrepreneurial Implementation In this capstone course, you participate in a collaborative online environment and receive guidance through the process and theory relevant to executing and implementing a busi- ness venture. This course continues to build on the andragogy of entrepreneurship culmi- nating in launching a business, making the first sale and developing plans to grow the busi- ness. Every venture is expected to have an on-line presence. The goal is for each student to have an operating business where the first customer is secured and revenue is generated through a sale. Key course actions include continuation of your idea/business and travers- ing through a review of the entrepreneurial process, evolving a business plan; examine the process and steps for a start-up operational launch, and preparing an implementation plan and presenting it to the Advisory Board. Required: Pre-requisites: EBE 4213, 4603 and EBE 4113

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