BCAcademicCatalog2016

or a not-for-profit social enterprise. The course reflects the most recent research in this dis- cipline, focusing on the distinct phases of opportunity recognition, assembly of the finan- cial and human resources needed to exploit the opportunity, and launching the new venture. EBE 3163 Entrepreneurship Entrepreneurship is a practical hands-on business course designed for students interested in starting their own business and/or the newly founded business. The course focuses on the steps necessary to create, maintain, modify and market the new business from an entre- preneurial perspective. Students will develop a business plan, find ways to secure financ- ing, develop a mentoring relationship and learn marketing techniques. EBE 3183 e-Business e-Business explores what an e-business is and how it is managed. E-Business is an in- terdisciplinary topic encompassing both business and technology. Basic business aspects and applications throughout the business world include commercial business, government, education, and health services. The major characteristics, opportunities and limitations of this form of business are explored. Students study various issues and risks that exist in the rapidly changing world of e-business. EBE 4113 Small Business Management Small Business Management focuses on both the entrepreneurial aspect and continu- ing management of small businesses. We will generally define small business, for pur- poses of this course, to be geographically local, have fewer than 100 employees, and where one or a few individuals provide initial financing. The course will focus on leadership, deci- sion- making, management, marketing, financial controls and other necessary processes to insure the successful start-up and long-term health of the small business enterprise. EBE 4203 Ethics for the Entrepreneur Public debates over ethics and integrity (as well as the general quality) of leadership have spurred new examinations of how those who are responsible to the public should behave and what should be expected of an ethical leader. This course not only examines these issues and challenges, but goes on to help the student develop the actual capacities need to make ethical judgments in public settings, as well as create an ethical and accountable environment in public organizations. EBE 4213 Strategic Internet Marketing Strategic Internet Marketing focuses on theoretical investigation, brainstorming, and case analysis, skills and strategies that are necessary for effective marketing via electronic media. With particular emphasis on Internet-based media, topics include developing an online corporate identity, online market research, interactive and database website strategies, creating and maintaining website content, proactive marketing tactics, analysis of website statistics, measuring online marketing results, and the development of a strategic Internet marketing plan. EBE 4243 New Ventures for the Entrepreneur New Ventures for the Entrepreneur is a practical guide to understanding new ventures, providing students with exposure to every crucial aspect of the entrepreneurship experi- ence. Students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. Useful models and frameworks, complemented by practical advice and guidelines, provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face.

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