BCAcademicCatalog2016

BUS 3033 International Business This upper-level business elective examines the benefits, intricacies, and pitfalls of partici- pating in the global business environment. Special attention is given to the divergences in international cultures, economic, political, and legal systems that create the special chal- lenges facing companies engaging in international business strategies. Prerequisite: JR/SR Standing. (Spring) BUS 3113 Legal Environment of Business Study the U.S. legal system, laws, civil procedure, contracts, government regulation, and agency. (Every Fall) BUS 3123 Business Law Designed toward the law section of the CPA exam. Includes items related to the Uniform Commercial Code. (Every Spring) BUS 3133 Entrepreneurship This upper-level business elective explores the development and role of entrepreneurs in the global business environment, with special focus on practical applications useful to potential entrepreneurs. Studies will include understanding the relationship between in- novation and entrepreneurship, development of a viable entrepreneurial business plan, and success and failure stories from real world participants. Prerequisite: JR/SR Standing. (Al- ternating Spring) BUS 3203 Public Relations (same as COM 3203) Overview of the history of public relations in American society. Study of theories and methods involved in successful communication between organizations and their publics. (Fall and Spring) BUS 3223 Business Communication This course is designed to aid students in developing and refining both their written and oral communication skills, which are necessary to effectively and efficiently communi- cate in a professional business environment. This will be accomplished through planning, composing and evaluating written communication, report writing and oral presentations. Current theories of communication, perceptions, and semantics will be used. Teaching/ learning methods will include reading, critical thinking, close analysis of business and professional documents, in-class writing and oral exercises, brief lectures, formal writing A comprehensive examination of the research, planning and production required to cre- ate and evaluate advertising campaigns. Attention is given to the interrelationship among advertising creative strategy, management issues and message impact. Prerequisite: BUS 3023. (On Demand) BUS 3283 - Mobile Development – HTML5 This course will start putting everything together that students have learned in previous courses and begin applying this knowledge to mobile development that will allow them to create applications and website that function on whatever device the user may use. BUS 3283 builds on the concepts taught in the previous courses. Prerequisite: BUS 3823 (on demand) BUS 3293 - Advanced Mobile Development This course builds upon BUS 3283 Introduction to Mobile Development and allows stu- assignments, group projects and in-class testing. (Fall and Spring) BUS 3243 Advertising and Promotions (Same as COM 3243)

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