Aldus-Guide-to-Basic-Design

Punctuation Marks

Pay particular attention to punctuation marks.

Punctuation is a primary defining touch that distin guishes professionally designed publications from standard generic documents. These differences are markedly pronounced with apostrophes, quota tions and dashes. 'single quotes' and "double quotes" Documents prepared on common word processing utili ties like MS NotePad, Apple TextEdit or BBEdit usually designate quotation marks and apostrophes as straight vertical lines.

‘single quotes’ and “double quotes”

Well-designed typeset publications however used curved quotation marks and apostrophes.

Use an em dash--instead of two hyphens. Instead of two hyphens to signal a dash, typeset docu ments usually use a single long stroke, called an em dash.

Use an em dash—instead of two hyphens.

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THE ALDUS GUIDE TO BASIC DESIGN