Aldus-Guide-to-Basic-Design

Introduction

The purpose of graphic design is to make it as easy as possible for readers to understand your message. Graphic design should be regarded as a tool and not an end in itself—it should be unobtrusive and virtu ally transparent. Success in graphic design is measured by how quickly and effectively you communicate your ideas to the reader. This booklet will help you produce better-looking, easier-to-read publications—regardless of whether they’re advertisements, annual reports, books, bro chures, newsletters, training manuals or forms. We want to make it easy for you to utilize the capa bilities built into the latest page layout software.

introduction

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