Aldus-Guide-to-Basic-Design

This is boldface type. Boldface type is authoritative. This is italic type.

Italic type adds emphasis in a less authoritative way. It implies a refined or elegant mood, or irony and humor.

This is bold-italic type. Bold italic type imbues a sense of action.

White Space

Use white space to make design elements stand out.

White space is the term used to define area in your pub lication that does not contain images or text. The term “white space” is a misnomer since the non-image and non-text area need not necessarily be white.

White space provides a background that emphasizes whatever it surrounds. Frame your pages with white space. This strength ens your message by focusing the reader’s attention on the words and ideas.

ADD EMPHASIS WHERE NEEDED

41