Aldus-Guide-to-Basic-Design

Masthead and Logo

Provide a strong masthead for your publication.

The masthead is your publication’s title set in type in a unique way. The masthead is usually the dominant visual element on the first page of a publication. It is a prominent element that sets your publication apart from others and provides both visual identification and issue to-issue consistency. Masthead and headlines must be sized to work with each other. Headlines and mastheads perform different functions. Whereas the masthead identifies the publication and gives it stability from issue to issue, the headline organized information and draws attention to their respective topics.

This masthead overwhelms the headline, making the headline hard to read.

ESTABLISH A FORMAT

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