Adobe on Personalization

Fulfillment and checkout. Personalizing fulfillment and checkout includes tailoring options to shop and pay for and receive products in a way that fits the individual customer’s buying habits—whether that means sending notifications that detail exact tracking history, filling personal account dashboards with detailed purchase information, or simply remembering credit card info. Summit mountains of data. Ecommerce generates mountains of data on every visitor, including behavioral, transactional, financial, operational, and third-party data.

Stream Data In

Highest-value data

Behavioral

Zero-party data Data that a customer shared actively and freely with a brand First-party data Data collected directly by a company about customers when they interact with a brand Second-party data First-party data another company shares with yours and which you have contractual permission to use ird-party data Aggregated data from publication/ non-public sources that the customer may not have given consent

Transactional

Financial

Operational

ird party

Lowest-value data

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