Adobe on Personalization

Examples of offers based on customer segment

Segment: First-time visitor

Customer data: • No shopper visits • No shopper purchase history Strategy: • Show first-time offers • Show highest converting products

Segment: Win back

Customer data: • Shopper has recent returns

• Shopper has not visited in a month • Shopper buys premium products

Strategy: • Show win-back offers • Show premium products

Segment: Loyal

Customer data: • Shopper is highest loyalty level • Shopper buys high-margin items • Shopper not promotionally motivated

Strategy: • Show no promotions • Show high-margin products

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