Adobe on Personalization

The general customer segment will be shown a general hero banner until they can be added to a more specific, tailored customer segment.

General hero banner to customer segment B

B

Convert more users. One goal of Luma’s is to increase visitor conversion rate by promoting highly relevant, timely offers to a segment of promising visitors. So Luma offers promotions to customers most likely to want them rather than offering static promotions to everyone, as the general audience’s lower levels of interest would negatively affect conversions. Luma wants to promote free two-day shipping, but only to visitors with an item in their cart. The brand has created a customer segment for that activity based on a price configuration, and it dynamically serves the CTA module with the coupon code promotion to that segment.

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