Adobe on Personalization

Customize the hero banner. Next, Luma customizes the hero banner with relevant categories based on persona. By building customer segments around customer interests, past buying behaviors, or onsite behaviors, Luma creates a more relevant landing page and gives users what they want seamlessly. For example, Luma uses the following customer segments:

A

B

C

Registered visitors who bought a weightlifting product

Customers who registered for an account

Non-registered visitors who viewed a weightlifting product

Deploying these segments causes customers who purchased weightlifting equipment in the past—and returning visitors who previously viewed products in the weightlifting category—to be presented with a weightlifting-specific hero banner.

Weightlifting-specific hero banner to customer segments A and C

A

C

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