Adobe on Personalization

Build your best customer segments.

Distinctive, personally applicable web experiences can be achieved through tried-and-true methods. They make it easier than ever to use personalization to increase site conversions. Best of all, there is no limit on how many segments can be built to personalize the web experience.

Examples of the conditions used to build customer segments are:

Behavioral data — such as search ads clicked, videos watched, call center interactions, email offer opens, mobile site click-throughs, and in-store activity

Commerce data — such as product views, online or offline purchases, returned orders, discounts, and product preferences

Personal attribute data —such as name, gender, address, loyalty status, phone number, and email address

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