Academic Catalog Spring 2019

social enterprise. The course reflects the most recent research in this discipline, focusing on the distinct phases of opportunity recognition, assembly of the financial and human re- sources needed to exploit the opportunity, and launching the new venture. Elective EBE 4113 Small Business Management This course will focus on both the entrepreneurial aspect and continuing management of small businesses. We will generally define small business, for purposes of this course, to be geographically local, have fewer than 100 employees, and where one or a few individuals provide initial financing. The course will focus on leadership, decision-making, manage- ment, marketing, financial controls and other necessary processes to insure the successful start-up and long-term health of the small business enterprise. Required EBE 4203 Ethics for the Entrepreneur Public debates over ethics and integrity (as well as the general quality) of leadership have spurred new examinations of how those who are responsible to the public should behave and what should be expected of an ethical leader. Leadership is a complex relationship between people, based on trust, obligation, commitment, responsibility and a shared vision of good. The values and ethics of public leadership (in government and nonprofit settings) reflect these complexities and presents many challenges for those who want to “do the right thing”. This course not only examines these issues and challenges, but goes on to help the student develop the actual capacities need to make ethical judgments in public settings, as well as create an ethical and accountable environment in public organizations. Elective EBE 4213 Marketing Management MarketingManagement focuses on theoretical investigation, brainstorming, and case analysis, skills and strategies that are necessary for effective marketing via electronic media. With particular emphasis on Internet-based media, topics include developing an online corporate identity, online market research, interactive and database website strategies, creating and maintaining website content, proactive marketing tactics, analysis of website statistics, measuring online marketing results, and the development of a strategic marketing plan. MGT 4233 Leadership and Change Management Organizations are evolving daily. This course focuses on a methodical, rational analysis of how leaders drive and mange change initiatives. It begins with an analysis and diagnosis of the organization, the role of the change agent, defining the problem, preparing and work- ing with the personnel/ teams to achieve the optimal change, and finally it concludes in the evaluation of the change. Leadership principles, individual assessment of leadership strengths, and relationship management are explored in terms of how they serve the role of the change agent. Elective EBE 4243 New Ventures for the Entrepreneur This course is a practical guide to understanding new ventures, providing students with ex- posure to every crucial aspect of the entrepreneurship experience. Students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. Useful models and frameworks, complemented by practical advice and guidelines, provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face. Elective EBE 4253 Entrepreneurial Implementation In this capstone course, you participate in a collaborative online environment and receive guidance through the process and theory relevant to executing and implementing a business

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