Academic Catalog Spring 2019

BUS 2603 Personal Finance Introduction to consumer finance, focusing on basic principles and techniques used to man- age income and assets to achieve personal financial goals. Major areas of study include individual budgets, personal financial planning, taxes, credit management, insurance, per- sonal investments, and planning for retirement. (Every Fall) BUS 3013 Principles of Management Examination of modern management concepts and practices. Major areas of study include six essential types of performance, principles and practices that foster collaboration, lead- ership, and teamwork. Emphasis is on analysis of management theory, principles, business practice, organizational structures, and managerial functions. The course objectives include (a) the critical evaluation of how organizations foster innovation; 1) service; 2) quality; 3) sustainability; 4) costs,; 5) resources; and 6) speed to market. This is a core requirement for all business administration majors.Prerequisite: JR Standing. (Fall) BUS 3023 Principles of Marketing This course is designed to reinforce marketing concepts such as price, product, promotion, and distribution. The key business functions in marketing oriented institutions are also explored. Emphasis is placed on the influence of environmental, social, economic, ethical, legal, and technological forces on marketing activities. Students will be able to discuss, assess and evaluate the following core marketing concepts – product, price, distribution and promotion – in terms of how they are used today to provide customer value; appreciate marketing’s importance to business and the impact of environmental factors (economic, technological, political/legal, competitive, and social/cultural); evaluate the marketing pro- cess and strategies and importance of ethical practices with regard to social responsibility and ethic. Students will examine the 4P’s of Marketing with regard to influence on target- ing strategies, segmentation, consumer analysis, market channels and channel manage- ment, and supply chain management. Prerequisite-site: JR Standing. (Fall) BUS 3033 International Business This upper-level business elective examines the benefits, intricacies, and pitfalls of partici- pating in the global business environment. Special attention is given to the divergences in international cultures, economic, political, and legal systems that create the special chal- lenges facing companies engaging in international business strategies. Prerequisite: JR/SR Standing. (Spring) BUS 3113 Legal Environment of Business Study the U.S. legal system, laws, civil procedure, contracts, government regulation, and agency. (Every Fall) BUS 3123 Business Law Designed toward the law section of the CPA exam. Includes items related to the Uniform Commercial Code. (Every Spring) BUS 3133 Entrepreneurship This upper-level business elective explores the development and role of entrepreneurs in the global business environment, with special focus on practical applications useful to po- tential entrepreneurs. Studies will include understanding the relationship between inno- vation and entrepreneurship, development of a viable entrepreneurial business plan, and success and failure stories from real world participants. Prerequisite: JR/SR Standing. (Al- ternating Spring)

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