Academic Catalog 2018

between people, based on trust, obligation, commitment, responsibility and a shared vision of good. The values and ethics of public leadership (in government and nonprofit settings) reflect these complexities and presents many challenges for those who want to “do the right thing”. This course not only examines these issues and challenges, but goes on to help the student develop the actual capacities need to make ethical judgments in public settings, as well as create an ethical and accountable environment in public organizations. Elective EBE 4213 Marketing Management MarketingManagement focuses on theoretical investigation, brainstorming, and case analysis, skills and strategies that are necessary for effective marketing via electronic media. With particular emphasis on Internet-based media, topics include developing an online corporate identity, online market research, interactive and database website strategies, creating and maintaining website content, proactive marketing tactics, analysis of website statistics, measuring online marketing results, and the development of a strategic marketing plan. MGT 4233 Leadership and Change Management Organizations are evolving daily. This course focuses on a methodical, rational analysis of how leaders drive and mange change initiatives. It begins with an analysis and diagnosis of the organization, the role of the change agent, defining the problem, preparing and work- ing with the personnel/ teams to achieve the optimal change, and finally it concludes in the evaluation of the change. Leadership principles, individual assessment of leadership strengths, and relationship management are explored in terms of how they serve the role of the change agent. Elective EBE 4243 New Ventures for the Entrepreneur This course is a practical guide to understanding new ventures, providing students with ex- posure to every crucial aspect of the entrepreneurship experience. Students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. Useful models and frameworks, complemented by practical advice and guidelines, provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face. Elective EBE 4253 Entrepreneurial Implementation In this capstone course, you participate in a collaborative online environment and receive guidance through the process and theory relevant to executing and implementing a business venture. This course continues to build on the andragogy of entrepreneurship culminating in launching a business, making the first sale and developing plans to grow the business. Every venture is expected to have an on-line presence. The goal is for each student to have an operating business where the first customer is secured and revenue is generated through a sale. Key course actions include continuation of your idea/business and traversing through a review of the entrepreneurial process, evolving a business plan; examine the process and steps for a start-up operational launch, and preparing an implementation plan and presenting it to the Advisory Board. Required: Pre-requisites: EBE 4213, 4603 and EBE 4113 EBE 4603 Entrepreneurial Finance and Business Planning The course covers the financial aspects of small business entrepreneurship for owners of sole proprietorships, partnerships, and small non public corporations. We focus on: (1) updated financial statement coverage; (2) forecasting definitions and formulas; (3) equipment replacement by using the low cost model; (4) application of operation techniques to examples of small businesses including capital budgeting and working capital management; (5) use of financial statements. Required

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