208418_VHCC_DACUMSheet

Future Trends, Concerns, Opportunities

Growing use of AI in the industry Growing use of social media in the industry Protecting customer privacy Impact of NIL on industry Developing emergency plans/emergency plan messaging

Data security (how to keep secure) Tech trends (apps for hospitality)

Changing demographics for tourism – serving increasing older populations, while retain youth and young families Increasing collaboration of food/beverage establishment and the arts (driven by independence of establishments) Conflict between automated and personal hospitality needs Casino’s impact on the region Challenge of finding entry level employees Growing popularity of Appalachian destinations and culture Opportunities for better student preparation for the hospitality and tourism workforce through internships, externships, and capstone projects (provides real-world experience, hands-on training)

DACUM Occupational Profile for an Entry-Level Hospitality and Tourism Management Professional Prepared for Virginia Highlands Community College November 21, 2024