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S1

Establish Development Opportunities

Move People, Not Cars S3

Address Housing Affordability S2

Establishing residential and mixed-use development opportunities is critical for addressing the cost of housing in a community, as well as for encouraging job creation, retention, and attraction . It also helps to shape a framework for districts within a downtown, each with their own distinct character and development trajectory. Clearly identifying key sites, expectations, and goals for residential and commercial development can further help to inform other types of investments, such as in public realm improvements, preservation of historic buildings, the arts, and small businesses.

Enhancing mobility and improving accessibility can help to define various areas within a Downtown as distinct districts with their own character and predominant land uses. These districts, in turn, help to orient people to different areas within the town and make it easier for visitors to find their way around. A mobility strategy that prioritizes people over cars also supports economic activity and community vibrancy by providing expanded access to jobs, shopping, and small businesses downtown. In tandem with the development of new housing opportunities, this strategy can help create a more walkable , bikeable , and vibrant place.

Addressing housing affordability relies on identifying and appropriately shaping development opportunities such that they increase a community’s supply of housing while also enhancing its character. Additionally, creating new housing options in proximity to amenities and employment opportunities can help to reduce traffic and support mobility. The development of the right housing types at the right price points and in the right locations ( appropriate to each downtown district ) will also help to aid in the retention and attraction of workers essential to a community’s economic strategy.

62 Chapter 4 - 7 Strategies for Downtown