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GOALS AND OBJECTIVES

CHAPTER 3

identity, and the cost of housing—and how they come together in Downtown. The goal statements reflect the desired outcomes that would bring those forces into balance with one another and create the future Downtown that the community wants: Cost of Housing: Provide Housing Appropriate for a Wide Spectrum of Demographics and Income Levels Town Identity: Honor Downtown’s Natural Resources and Historic Assets Economy: Position Downtown to Welcome and Adapt to Economic Growth Opportunities Downtown : Create a Vibrant, Livable Downtown Neighborhood These goal statements embody the motivations for doing this Plan; they will also be the motivations for implementing it. Objectives The Downtown Strategy objectives define the types of efforts that will help the community reach its goals. As bridges between goals and strategies, the objectives serve to focus community actions on those that will be most impactful. In the same way that the strategy framework informed the goal statements, the input received from the town council, planning commission, stakeholder committee, and the public on the opportunities and challenges facing Blacksburg heavily informed the objective statements.    

GOALS AND OBJECT I VES

1 - COST OF HOUSING

The guiding principles of this Downtown Strategy exist on three levels—goals, objectives, and strategies.  Goals are broad statements of what the community wants to accomplish and why. Objectives are the more tangible statements of efforts that the community wants to undertake in order to reach these goals.  Strategies are the specific actions that can be taken to achieve those objectives. While the strategies are the tangible outcomes of this process, those strategies must be built on goals and objectives to have lasting power. It will not be possible to accomplish all of the strategies presented in a couple of years; some will take a decade or more to come to fruition. The goals and objectives provide constant reminders of why these strategies matter to the community, and why the community needs to stay committed to pursuing them in the long-term. Goals The goals of the Downtown Strategy were built around the framework presented in Chapter 2 —the forces of growth and change, town Building up to actionable strategies by identifying goals and objectives creates a stable foundation for a Downtown Strategy that remains relevant over time. 

Explore locations for greater density of housing development Explore redevelopment of underdeveloped parcels Identify sites downtown best suited for student-oriented housing Explore tools to encourage more full-time, non-student residents PROVIDE HOUSING APPROPRIATE FOR A WIDE SPECTRUM OF DEMOGRAPHICS AND INCOME LEVELS

53 Downtown Blacksburg Strategic Plan